Skip to content


Your cart is empty

Terms and Conditions



Welcome to our web site (""). These General Terms and Conditions of Use govern the access to and use of The access to and use of this web site as well as the purchase of products on are based on the assumption that these General Terms and Conditions of Use have been read, understood and accepted by you. 

This web site is managed and maintained by Picche SRL. which is the owner of Selia Richwood brand (“Provider”)

 For any other legal information, go to the sections: General Terms and Conditions of Sale and Privacy Policy of Selia Richwood reserves the right, at its sole discretion, to modify these Terms of Use from time to time. We will post the revised Terms of Use on this Website and update the "Last Updated" date to reflect the date of the changes. Please consult these Terms of Use regularly. The use of the Website and the Services after such modifications constitutes your full acceptance of the revised Terms of Use. If you do not agree with the revised Terms of Use, please stop using the Website and Services.

The access to and use of, including display of web pages, communication with Provider, downloading product information and making purchases on the web site, are carried out by our users exclusively for personal purposes, which should in no way be connected to any trade, business or professional activity. Remember that you will be liable for your use of and its contents. The Provider shall not be considered liable for any use of the web site and its contents made by its users that is not compliant with the laws and regulations in force, without prejudice to Provider's liability for intentional torts and gross negligence.In particular, you will be liable for communicating information or data which is not correct, false or concerning third parties (in the event such third parties have not given their consent) as well as for any improper use of such data or information.




1.1. Selia Richwood’s general conditions of sale (“Distance Selling Contract” or “General Conditions”) apply to all sales of Selia Richwood products (“Products” or “Product”) through the  web site (“website”).  

1.2. The language used to enter any contract of sale through this Website is English.

1.3. The sale of Products under these Distance Selling Contract is only available to consumers (“Clients” or “Client”) being natural persons acting for purposes extraneous to their trade, business, craft and profession, aged over 18.

1.4. The vendor is Selia Richwood, a part of the Company ,Picche S.R.L, which is registered office at ITALY MILAN, VIA RUGABELLA, 10 CAP 20122. Tax number: 10700630964 (“Selia Richwood”). 


2.1. Information on Products (along with the relevant Product codes) and relevant prices are available on the Website. Pictures of the Products displayed on the Website may not correspond to their actual appearance; the Client shall therefore rely exclusively on the description of the Products and their characteristics as mentioned on the Website.

2.2. In no case Selia Richwood shall be liable for errors occurred due to failure of the Client’s connection to the Website. 


3.1. The prices of the Products are indicated on the Website in Euro and are inclusive of all applicable taxes and charges. Delivery costs, if required, shall be added to the price of the Products.


4.1. Before submitting an order through the Website, Client shall read carefully all the instructions provided during the purchase procedure (also with regard to possible delivery charges, the right of withdrawal conditions and the privacy policy statement), along with this General Conditions.

4.2. To purchase the Products, Client must (i) include the selected Products in the “Shopping Bag” by clicking on the relevant button, (ii) fill in the order document, (iii) select the payment method, (iv) accept the General Conditions and (v) send the order proposal to Selia Richwood through the Website. 

 4.3. Once the Order Confirmation is sent to the Client, the order cannot be cancelled or modified. Dispatched Products can however be returned as set out in Section 7 below.

4.4. The risk of loss of or damage to the Products shall pass to the Client when the Client (or a third party indicated by the Client and other than the carrier) has acquired the physical possession of the Products.


5.1.  Payment of the price of the Products included in the order proposal and the relevant delivery charges, if any, shall be paid by the Client by credit card or by bank transfer. 

5.2 Selia Richwood accepts payments made with the following credit cards:
Visa; MasterCard; American Express 

5.3. The transactions will be debited from the Client’s credit card only after:
(i) the credit card data has been verified;
(ii) the authorization to debit the card has been received from the issuer of the card used by the Client, and 
(iii) the availability of the Products has been confirmed by Selia Richwood.

5.4. Selia Richwood also accepts payments made by bank transfer to the following IBAN code: IT(*). All costs and expenses (including bank charges) associated with the bank transfer applied, as the case may be, to the Client by the bank, shall be borne by the Client. Payment shall be due within and not later than 7 (seven) working days from the date of the Order Confirmation.

5.5. In the event that, for any reason, it is impossible to debit the amount due by the Client (or to have the cleared funds received on Selia Richwood's bank account, in case of bank transfer) within the due deadline, the contract will not be executed and the order will be cancelled. 


Please note we will accept returns sent back within 14 days of receipt of your order.

The Products shall be returned in their original condition, unaltered, unused, undamaged and with original tags and labels attached. Ensure that briefs are tried on over your own lingerie - we will not accept returns on lingerie that has been damaged or worn. We cannot accept returns on opened brief’s hygiene pad  In the event of any diminished value of the Products resulting from the handling of the goods by the Client other than what is necessary to establish the nature, characteristics and functioning of the goods, Selia Richwood reserves the right to refuse the return of the Products. The Client shall only be liable for any diminished value of the Products resulting from the handling of the goods other than what is necessary to establish the nature, characteristics and functioning of the goods. 

if you are waiting for a refund, once our warehouse receives your return it may take up to 30 business days to process. You will receive an email notification once our warehouse has received the returned item(s) and your refund or store credit will be posted within 30 business days. We cannot facilitate with refunds to a third party. You will receive an email once your order has been refunded 

Full priced merchandise can be returned for a full refund or exchange. Products marked “Sale” are cannot be returned . Products marked “Sale” products can be returned for exchange only.

For eligible products, You will be fully refunded for your return inclusive of taxes once our warehouse receives and processes the item(s). Cost of shipping is non-refundable. Marked down sale items are not eligible for refund. Sale items are non-returnable only size exchanges

Should you wish to speak with someone, please contact our team who will be happy to assist you.

We only offer size exchanges on the same product. Where available, replacement productsd will be dispatched within 14 days. You will receive a tracking number via email once shipped. If your chosen replacement size is not in stock, for alternative items, please place a new order on our website or alternatively, please get in touch with our team

Please be advised that, unless faulty, we cannot accept returns for openedbrief’s hygine pad due to hygiene reasons.

Gift Cards:
Please note that gift vouchers are not cash refundable. Items purchased via gift voucher can be size exchanged, or you can be re-credited with the value. 

8.Applicable Law and Resolving Disputes

8.1 This Distance Selling Contract and, therefore, the Contracts executed with the Clients, shall be governed by and construed in accordance with Italian laws (by Italian legislative decree no. 70 of 9 April 2003 on certain aspects related to e-commerce.”). 

8.2. If a dispute arises under this Agreement, any party may take the matter to Milan court, jurisdiction of the county of Italy.


9.1 For further information and assistance with the Website or on the methods of purchase online, the Client may contact Selia Richwood with the following contact: