Skip to content


Your cart is empty

World of Selia



Selia Richwood, part of the Picche Group based in Milan, Italy, is a brand which offers a contemporary lifestyle through its designs that emphasise a luxurious touch and rich details.The founders of the brand studied fashion design in Milan and have an eager entrepreneurial spirit that has given the brand a multi-faceted and powerful perspective.


Our designs have a character that goes beyond traditional clichés and conventional limits. And particular attention to detail with their fabrics and accessories.Every single piece has quality of Italian, Japanese and French fabrics.The selection of fabrics are found in every piece transformed with a creative design.

Selia Richwood’s main focus is to design unique pieces for modern spirits with a creative, energetic, and self-confident approach for daily life and a cosmopolitan fashion scene.

The brand raises the pulse of the fashion industry not only in Italy, but also on a global scale, by its design. The creations of the brand does not limited to be used only on the beach or the bedroom, but also can take a magical touch of luxury to daily life and street style and everywhere in-between.



We aware of the social and environmental responsibilities and priorities the sustainability in all its work processes and decision-making mechanisms. Moreover, it reinterprets fashion according to the necessities of the time we live and sets off on a journey to explore the unknown. These traits alone demonstrate that Selia Richwood designs not only represent the chic and elegant Italian style but also focus on possibilities, ideas and dreams.